It’s time brands in Pakistan took sides and stuck with them.
Ali Hayat Rizvi
Four tips on how to sell to the Millennials.
Although Ramzan brings with it a treasure trove of behavioural insights, very few ad agencies effectively mine them.
"And then she applies the cream and becomes white and confident. But not too confident. And gets married. To a doctor."
Ali Hayat, Resident Director, Interflow Lahore, in karmic mode.
What made 2014 a better year than most for the industry.