Aurora Magazine

Promoting excellence in advertising

Mamun M. Adil

Looking Good in Times of Stress

Looking Good in Times of Stress

Mamun M. Adil examines how beauty and personal care (BPC) brands are adapting their strategies to meet the changing expectations of their increasingly cost-sensitive and well-informed consumer base. Updated 24 Oct, 2023 04:01pm
“Beauty is a personal choice”

“Beauty is a personal choice”

Qawi Naseer, Country Managing Director, L’Oréal Pakistan, speaks to Mamun M. Adil about the evolution of the beauty category. Updated 18 Oct, 2023 03:04pm
PTV’s Paradise Lost

PTV’s Paradise Lost

Mamun M. Adil examines the factors that contributed to PTV’s rise and fall. Published 03 Jun, 2023 12:02pm
The Might Of GroupM

The Might Of GroupM

Interview with Naveed Asghar, CEO, GroupM Pakistan. Updated 09 Mar, 2023 04:29pm
The Thoughtful  Strategist

The Thoughtful Strategist

Mamun M. Adil profiles Salman Ali, Director Planning, MullenLowe Group. Published 07 Jan, 2023 11:42am