Aurora Magazine

Promoting excellence in advertising

Sara Amjad Qureshi

The conundrum of fairness

Nothing is as singularly valuable as a pale complexion: it eclipses grave flaws and enhances modest virtues. Updated Jan 30, 2017 01:46pm

Endorsing decency?

How Hamza Abbasi is a brand unto himself of late, yet less for his profession and more for his social media soapboxing. Updated Sep 07, 2015 03:17pm

Poetry or vulgarity?

Is the trend of using crass language in advertising a smart move? Updated Jul 06, 2015 01:00pm

Absurd dee-lites!

The success factors behind KitKat Telcum Powder, Butt Murgh Channay and other similar 'delightful' ads. Published Jun 29, 2015 01:49pm

The tiniest of starts

Five ways in which higher educational institutions are changing their approach to their mission. Updated Sep 28, 2015 03:26pm

The big sleep

Sinuous limbs, flowing hair, bright colours – this year's lawn campaigns offer nothing unique or refreshing. Updated Jun 05, 2015 12:29pm

The thought that counts

It takes much more than a fresh thought to create a real big idea. It’s what that thought leads to, that counts. Updated Apr 06, 2015 02:44pm