Aurora Magazine

Promoting excellence in advertising

Ayesha Shaikh

Organising real estate

Interview with Mohsin Sheikhani, Chairman, Association of Builders and Development of Pakistan. Published Mar 15, 2017 10:16am

Bottom of the pyramid aspirations

Fahd Ashraf, Director Marketing, Reckitt Benckiser, on why Bottom of the Pyramid Marketing has suddenly become relevant. Published Feb 17, 2017 09:29am

What Millennials Want

If there is one word that is apt for this generation, it would have to be ‘misunderstood’. Updated Jan 03, 2017 05:21pm

Hilal takes a Bold step

The Hilal Group recently launched Bold as a premium deodorant brand to tap into the growing market potential. Published Aug 11, 2016 09:53am

Mortein fights dengue

The nation-wide 'Dengue say Pak Pakistan' campaign aims to educate people about dengue and its eradication. Published Jul 09, 2016 11:39am

Have you been ‘Bogofied’?

Bogo – a compilation of vouchers – aims to bring together experiences that define Karachi. Updated Apr 01, 2016 12:23pm

Instant in a cup of tea

Tapal launches instant tea to their product portfolio of over 20 leaf and dust tea variants. Published Mar 26, 2016 11:15am

Battle of the 'bhoosis'

How creating awareness about aiding weight loss and lowering cholesterol levels has increased the demand for ispaghol. Updated Oct 07, 2015 02:51pm

Pakistan’s bahadur heroes

Sharmeen Obaid and Jerjees Seja, CEO, ARY Digital Network, on the challenges and triumph of making 3 Bahadur. Updated Sep 03, 2015 01:58pm

Chenak makeover

The brand has positioned itself as a means to celebrate the homecoming of the men after a long day’s search for work. Published Jun 09, 2015 12:49pm

Tarang adds Elaichi

Engro adds the world's third most expensive spice to the humble tea whitener. Updated Apr 07, 2015 09:23am

Everyone’s cup of tea

Tapal Tea recently launched a new SKU (in sachet form) of its premium dust tea brand Mezban. Updated Apr 08, 2015 04:17pm

Faith and finance

National Bank of Pakistan digs deeper into Islamic banking. Updated May 05, 2015 04:12pm

Claiming the future

Insurance companies’ strategies to increase the penetration of general insurance. Updated May 12, 2015 02:37pm