Aurora Magazine

Promoting excellence in advertising

Sami Qahar

Learning from Apple

Why brands need to adopt new tools in their marketing approach to Millennials. Updated Feb 08, 2017 11:00am

Branded songs ka jalwa

To remain memorable branded songs must be able to deliver both on their message and their quality. Published Oct 21, 2016 11:08am

PSL and marketing – a decent start

From revised team names and logos to a fairly successful draft, PSL is now doing a decent job of marketing itself. Updated Dec 23, 2015 04:50pm

Judging social media worth

Clients and agencies need to better understand their ROI and worth when judging what to pay and what to charge. Published Aug 10, 2015 11:06am

Recipes for success

To succeed, masala brands in Pakistan need to understand their category better. Updated Jun 16, 2015 05:12pm

Being local

Why thinking global and acting local is not always as straightforward. Updated Mar 31, 2015 11:21am