Aurora Magazine

Promoting excellence in advertising

Sami Qahar

Learning from Apple

Learning from Apple

Why brands need to adopt new tools in their marketing approach to Millennials. Updated Feb 08, 2017 11:00am
Branded songs ka jalwa

Branded songs ka jalwa

To remain memorable branded songs must be able to deliver both on their message and their quality. Published Oct 21, 2016 11:08am
PSL and marketing – a decent start

PSL and marketing – a decent start

From revised team names and logos to a fairly successful draft, PSL is now doing a decent job of marketing itself. Updated Dec 23, 2015 04:50pm
Judging  social media worth

Judging social media worth

Clients and agencies need to better understand their ROI and worth when judging what to pay and what to charge. Published Aug 10, 2015 11:06am
Recipes for success

Recipes for success

To succeed, masala brands in Pakistan need to understand their category better. Updated Jun 16, 2015 05:12pm
Being local

Being local

Why thinking global and acting local is not always as straightforward. Updated Mar 31, 2015 11:21am