Why academic research on consumer attitudes to advertising is vital for the advertising industry.
Muhammad Talha Salam
Islamic banks need to develop innovative ways of communicating their message if they are to succeed in their positioning
When national tragedies strike, brands should exercise sensitivity in their media messages.
How brands can maximise the benefits of rickshaw advertising.
The importance of branding yourself effectively.
The writer draws an analogy on how to add value to the marketing mix.
The unrealised potential of community radio.
Recruitment marketing success stories from Pakistan.
How low cost handsets are opening up socio-economic opportunities.
How Akhuwat, a micro-financing organisation steeped in Islamic values, is impacting thousands of poor families.