Aurora Magazine

Promoting excellence in advertising

Muhammad Talha Salam

A matter of positioning

A matter of positioning

Islamic banks need to develop innovative ways of communicating their message if they are to succeed in their positioning Published Aug 05, 2017 12:30pm
Flaunting in the face of grief

Flaunting in the face of grief

When national tragedies strike, brands should exercise sensitivity in their media messages. Updated Jul 19, 2017 03:08pm
Cooking chicken karahi

Cooking chicken karahi

The writer draws an analogy on how to add value to the marketing mix. Updated Mar 31, 2015 11:14am