Aurora Magazine

Promoting excellence in advertising

Shahrezad Samiuddin

Defining a Legacy

Defining a Legacy

Shahrezad Samiuddin profiles Samina Ahmed. Published 18 Jan, 2024 10:13am
Campaigning During  a Crisis

Campaigning During a Crisis

This year’s Independence Day campaigns are like compasses directing us through the rough seas of our nation's challenges. Updated 15 Aug, 2023 05:32pm
Struck by Wanderlust

Struck by Wanderlust

Patangeer's Amtul Baweja and Fahad Tariq Khan in profile. Published 06 Jul, 2022 11:18am
The Hits and Misses of Ramzan 2022

The Hits and Misses of Ramzan 2022

"Concepts are more effective when the audience can see itself in the situations doing what the characters are doing" Published 23 May, 2022 11:32am
All Hail the Korean Wave

All Hail the Korean Wave

Shahrezad Samiuddin on the much-welcomed influx of South Korean pop culture. Published 19 Jan, 2022 10:12am
Top 5ives 2020

Top 5ives 2020

Ten marketing/media professionals list down the top five of everything in 2020. Updated 04 Jan, 2023 12:41pm
Just A Mirror

Just A Mirror

If you are South Asian, you probably won’t find anything controversial in Indian Matchmaking. Updated 12 Aug, 2020 11:36am
Ramzan hits and misses

Ramzan hits and misses

Ramzan ads that grabbed us – and those that put us to sleep. Updated 03 Jun, 2019 01:23pm