AI is set to impact our world in a far more profound way than the internet ever could, and the ad agencies will be no exception, writes Amin Rammal.
Updated 10 Jan, 2024 10:43am
What is it that prevents Pakistan from moving forward economically?
Published 15 Aug, 2023 04:57pm
What can Pakistan’s advertising agencies do to navigate the challenges and opportunities of an uncertain future?
Published 09 May, 2023 04:13pm
Why brands must learn to evolve into multinational organisations.
Published 20 Dec, 2022 11:07am
Pakistan needs to move forward and make transformational decisions that lead to clearly articulated purposes and goals.
Updated 18 Aug, 2022 01:42pm
Will ad spends continue to be impacted by the the volatility of macroeconomic factors even as the economy recovers?
Updated 23 Oct, 2021 11:58am
Amin Rammal explains your mobile addiction.
Updated 24 Jun, 2021 02:54pm
Amin Rammal, Director, Asiatic PR, on why organisations must reassess the way they are structured and managed.
Published 24 Dec, 2020 12:14pm
In the face of uncertainty and constant disruption, agencies need to adopt a beta mindset.
Updated 20 Dec, 2019 10:25am
Amin Rammal, Director, The Brand Crew, makes 10.
Published 04 Sep, 2019 09:59am
The impact of the prevailing economic situation on marketing and advertising.
Published 16 Jul, 2019 09:46am
How technology is changing the fundamentals of the agency model.
Published 25 Jan, 2019 10:00am
Individuals and companies will have to make a deliberate and disciplined effort to change their mental approach.
Published 13 Aug, 2018 05:23pm
Business models for creative agencies are under increasing threat due to the entry of the big technology companies.
Updated 28 May, 2018 11:13am
Media predictions for 2018.
Updated 13 Jan, 2018 10:09am
Steps that can be taken to encourage the non-filers to pay and file taxes.
Published 22 Aug, 2016 10:50am
Novelty and engagement are what is required,
Published 02 Feb, 2016 03:37pm
Although reach, frequency and timing will continue to drive planning,technology is increasingly disrupting media usage.
Published 05 Aug, 2015 10:26am
The impact of the Budget on our advertising industry.
Published 03 Aug, 2015 09:50am
A life exemplified by "keep calm and carry on"
Updated 08 Jun, 2015 10:35am
