The End of an Era and the Hope of a Revival
Through its commitment to authentic content, Aurora has served a foundational role in the
evolution of Pakistan’s marketing and advertising industry, writes Amin Rammal.
Amin Rammal
Rebuilding Trust for Pakistan’s Economic Revival
As Pakistan struggles to seek growth in an uncertain and inflationary environment, the government must rebuild trust with its citizens by fostering transparency, accountability, and open communication, writes Amin Rammal.
Agency Business and the Future
AI is set to impact our world in a far more profound way than the internet ever could, and the ad agencies will be no exception, writes Amin Rammal.
Fail and Repeat
What is it that prevents Pakistan from moving forward economically?
In Anticipation of Tomorrow
What can Pakistan’s advertising agencies do to navigate the challenges and opportunities of an uncertain future?
Building a Global Business Made in Pakistan
Why brands must learn to evolve into multinational organisations.
Building Sustainable Resistance
Pakistan needs to move forward and make transformational decisions that lead to clearly articulated purposes and goals.
Budgeting for Growth in a VUCA World
Will ad spends continue to be impacted by the the volatility of macroeconomic factors even as the economy recovers?
The Psychology of Apps
Amin Rammal explains your mobile addiction.
Uncertainty in a Time of Crisis
Amin Rammal, Director, Asiatic PR, on why organisations must reassess the way they are structured and managed.
Life in beta
In the face of uncertainty and constant disruption, agencies need to adopt a beta mindset.
Predictions 2014
Amin Rammal, Director, The Brand Crew, makes 10.
Weathering the downturn
The impact of the prevailing economic situation on marketing and advertising.
"Winter is coming and we know what's coming with it"
How technology is changing the fundamentals of the agency model.
Rewiring for a digital mindset
Individuals and companies will have to make a deliberate and disciplined effort to change their mental approach.
Will mainstream agencies survive the onslaught of big tech companies?
Business models for creative agencies are under increasing threat due to the entry of the big technology companies.
The future of media
Media predictions for 2018.
The trust deficit
Steps that can be taken to encourage the non-filers to pay and file taxes.
How to keep the mojo in branded content
Novelty and engagement are what is required,
How digital is affecting ad spend
Although reach, frequency and timing will continue to drive planning,technology is increasingly disrupting media usage.