Aurora Magazine

Promoting excellence in advertising

Rashna Abdi

Women’s Day woes

Why there is a dire need to push for better and more equitable representation of women in traditional and digital media. Updated Mar 08, 2017 04:45pm

Not local enough

A review of Branding Matters by Arshad Awan. Published Mar 02, 2017 03:45pm

Empowered – not stereotyped

Why we desperately need advertising that empowers women, and not stereotypes them. Published Aug 03, 2016 10:42am

For better or worse

The ECD of IAL Saatchi & Saatchi shares her favourite and not-so-favourite ads. Published Feb 29, 2016 02:06pm