Aurora Magazine

Promoting excellence in advertising

Muzaffar Manghi

Samson’s grey hair

Why listening to your consumer and understanding human behaviour is crucial to advertising. Updated Jan 18, 2017 10:53am

How not to mock your audience

If we want people to like us advertisers again, we have to give them some respect and some reward for their time. Published Feb 18, 2016 10:00am

Chori is not inspiration

There is a difference between inspiration and plagiarism, and your inner voice knows it. Updated Jan 27, 2016 09:53am