Until Pakistan’s institutes of higher learning acknowledge the critical need to take an entirely new approach to the education they are imparting, graduates will have to learn to unlearn to succeed in their chosen career paths, argues Atiya Zaidi.
Published 01 Mar, 2024 11:17am
Atiya Zaidi on winning the Glass: The Lion for Change Gold Award for the ‘Schoolgirls Newscasters for EBM’ campaign at Cannes.
Published 29 Aug, 2023 01:04pm
Some say the future may belong to AI, but for Atiya Zaidi, the future is about being human.
Published 18 May, 2023 03:55pm
Families play a huge role in empowering women and advertising needs to fundamentally change the stereotypes they live by.
Published 21 Mar, 2022 10:43am
Opinions should be formulated on objective goals and not on subjective perceptions, argues Atiya Zaidi.
Published 13 Jan, 2022 05:26pm
Atiya Zaidi remembers Asma Nabeel.
Published 13 Aug, 2021 03:52pm
Research, learn, apply, repeat.
Updated 13 Jul, 2021 11:04am
If we want to improve the ratio of working women in Pakistan, we all need to work with women – not against them.
Published 08 Mar, 2021 03:48pm
Atiya Zaidi, ECD, BBDO Pakistan, proffers advice to clients.
Published 13 Jan, 2021 03:19pm
Atiya Zaidi, ECD, BBDO Pakistan, on the new post Covid-19 rules of engagement.
Published 12 Nov, 2020 01:21pm
Atiya Zaidi, ECD, BBDO Pakistan, on how to navigate choppy waters.
Updated 10 Sep, 2020 06:49pm
The experience of hosting the first-ever virtual Effie Awards.
Updated 05 Aug, 2020 01:33pm
Atiya Zaidi invites Sir Terry Pratchett and Dr Seuss to iftar.
Updated 18 May, 2020 04:24pm
Atiya Zaidi, ECD, BBDO Pakistan, expresses her frustration at those who didn't attend AdAsia.
Updated 17 Feb, 2020 10:23am
Unless client services step up to their jobs, they risk becoming irrelevant to agency life.
Updated 19 Dec, 2019 01:53pm
Why is it important to be in charge of your careers.
Published 01 Jun, 2019 09:30am
How Cannes Lions Roar showed us how we can raise the bar of creativity in Pakistan.
Published 18 Apr, 2019 02:51pm
Agencies need to open their eyes to what is happening around them rather than trying to guard their territory...
Published 10 Apr, 2019 10:23am
From Aurora's 'Top 5ives – 10 Pros in Top 5 Mode' Series.
Updated 11 Jan, 2019 12:31pm
The two-day workshop held for Pakistani creatives was fun, knowledgeable and inspirational.
Updated 20 Oct, 2018 11:08am
