Aurora Magazine

Promoting excellence in advertising

Mamun M. Adil

Life with Dawn

Nazafreen Saigol, MD, CityFM89 & CEO, Dawn Films, in profile. Updated Jan 24, 2017 11:26am

Using print to target households

Whose opinion is mostly involved in purchasing brands of different household items in your house? Updated Dec 10, 2016 12:48pm

When content meets marketing

Brand managers need to take advantage of content marketing if they want to create lasting brand recall. Published Sep 17, 2016 10:22am

Walking the talk

Marketing supremo Tariq Ikram in profile. Published Aug 17, 2016 01:02pm

The Buzz that's making news

Simon Crerar, Editor, BuzzFeed Australia, on the evolving content strategy and revenue model of BuzzFeed. Updated Aug 08, 2016 10:10am

Print still lives

Publish Asia 2016 identifies a small window of opportunity for print. Published Jun 17, 2016 10:43am

Integrating newsrooms

In conversation with Nicholas Dawes, Chief Editorial and Content Officer, Hindustan Times Media. Updated May 30, 2016 10:50am

Will art cinema find a place?

Will Pakistani filmmakers take up the challenge or continue to go down the well-travelled road of commercial cinema? Published Jan 27, 2016 11:05am