Aurora Magazine

Promoting excellence in advertising

Marylou Andrew

The red effect

Exploring how Chinese goods and services are impacting the Pakistani market. Published Mar 20, 2017 03:40pm

You’ve come a long way, baby!

Plenty of women have made it big in advertising around the world, making invaluable contributions to the business. Updated Mar 16, 2017 11:48am

Disney after Beauty and the Beast

Why introducing a gay character in the film is exactly in line with Disney’s mission and values. Published Mar 13, 2017 10:25am

Media planning mavens

In conversation with four women who are at the helm of some of Pakistan's largest media planning and buying agencies. Updated Mar 10, 2017 05:22pm

Girl, Interrupted?

Can women find their place in Pakistani advertising agencies? Updated Mar 08, 2017 01:14pm

Tempered to perfection

Master chocolatier Lal Majid (of Lal's Chocolates) in profile. Updated Mar 07, 2017 10:30am

Tesco comes to Pakistan

Adnan Hamid, CEO, Limestone Private Limited, on the launch of Tesco private label in Pakistan. Published Mar 03, 2017 10:30am

Rinsing out labels

What makes Ariel’s ‘Wash the Label’ campaign stand out? Updated Jan 20, 2017 12:14pm

Still unimpressed

Why banks need to improve their customer service. Updated Jan 03, 2017 05:05pm

Goodbye creativity?

Examining the reasons behind the deteriorating quality of creative work in Pakistan. Published Jun 03, 2016 09:35am

The man from Henkel

Adil Sheikh, Regional Marking Manager, Henkel, in profile. Updated Apr 14, 2016 04:14pm

Dubai & Beyond

Exploring the impact of dramatically lowered ad spend in MENA on the marketing and advertising business in the region. Updated Apr 12, 2016 03:40pm