Aurora Magazine

Promoting excellence in advertising

Ayesha Shaikh

Retail revs up

Retail revs up

What happens when customers prioritise ‘experience’ over ‘product’. Updated Jul 14, 2017 10:27am
Mortein’s ‘Killer’ Stroke

Mortein’s ‘Killer’ Stroke

Mosquito killing billboards are Reckitt Benckiser Pakistan’s latest initiative against dengue. Updated May 03, 2017 12:08pm
Audits and automation

Audits and automation

In conversation with Mian Jahangir Iqbal, Director, Audit Bureau of Circulation. Updated May 15, 2017 10:46am
Organising real estate

Organising real estate

Interview with Mohsin Sheikhani, Chairman, Association of Builders and Development of Pakistan. Published Mar 15, 2017 10:16am
Bottom of the pyramid aspirations

Bottom of the pyramid aspirations

Fahad Ashraf, Director Marketing, Reckitt Benckiser, on why Bottom of the Pyramid Marketing has suddenly become relevant Updated May 02, 2017 03:51pm
What Millennials Want

What Millennials Want

If there is one word that is apt for this generation, it would have to be ‘misunderstood’. Updated Jan 03, 2017 05:21pm
Hilal takes a Bold step

Hilal takes a Bold step

The Hilal Group recently launched Bold as a premium deodorant brand to tap into the growing market potential. Published Aug 11, 2016 09:53am
Mortein fights dengue

Mortein fights dengue

The nation-wide 'Dengue say Pak Pakistan' campaign aims to educate people about dengue and its eradication. Published Jul 09, 2016 11:39am
Have you been ‘Bogofied’?

Have you been ‘Bogofied’?

Bogo – a compilation of vouchers – aims to bring together experiences that define Karachi. Updated Apr 01, 2016 12:23pm
Instant in a cup of tea

Instant in a cup of tea

Tapal launches instant tea to their product portfolio of over 20 leaf and dust tea variants. Published Mar 26, 2016 11:15am
Battle of the 'bhoosis'

Battle of the 'bhoosis'

How creating awareness about aiding weight loss and lowering cholesterol levels has increased the demand for ispaghol. Updated Oct 07, 2015 02:51pm
Pakistan’s bahadur heroes

Pakistan’s bahadur heroes

Sharmeen Obaid and Jerjees Seja, CEO, ARY Digital Network, on the challenges and triumph of making 3 Bahadur. Updated Sep 03, 2015 01:58pm