Aurora Magazine

Promoting excellence in advertising

Yasmin Malik

Digital intelligence

Digital publishers are selling themselves short by focusing on just reach rather than investing in audience analytics. Published Apr 27, 2016 11:27am

A resurgent Yahoo?

How Yahoo's mobile strategy is beginning to snatch mobile ad revenue from Google and Facebook. Published Sep 01, 2015 12:05pm

So far, so slow

Telecom companies have to do more than just create the hype to drive 3G adoption. Updated Apr 09, 2015 02:17pm