Aurora Magazine

Promoting excellence in advertising

Shahrezad Samiuddin

Shop and mob

Sales are no longer just sales. They are valuable insights into mob behaviour, especially when it comes to prêt. Published Feb 19, 2016 10:36am

The filmi blizzard

Seven upcoming Pakistani films to look out for. Updated Sep 21, 2015 04:09pm

The Ramzan rut – Season 2015

The money minting Ramzan transmissions by Dr Aamir Liaquat, Waseem Badami, Junaid Jamshed and Maya Khan. Updated Jul 13, 2015 11:41am

The games people play

Packed with product placements and brand integration, game shows are a godsend to advertisers and audiences alike. Updated May 22, 2015 10:32am

Miracle icons

In profile: three miracle women who made it big in the world of business and marketing. Updated May 20, 2015 10:36am

Talking the talk

A review of the year’s most talked about talk show hosts. Updated Apr 09, 2015 04:18pm