Aurora Magazine

Promoting excellence in advertising

Tyrone Tellis

Branding Pakistan

Branding Pakistan

Can branding London’s double-decker buses change the global negative perception of Pakistan? Updated Jul 19, 2017 03:08pm
BE the change

BE the change

If brands want to transform a culture, they need to invest in BE and bring radical changes through small tweaks. Published Jun 15, 2017 12:14pm
The naked truth

The naked truth

Why objectifying men in advertising is equally distasteful and harmful as objectifying women. Updated Apr 21, 2017 10:14am
A ‘social’ papacy

A ‘social’ papacy

Social media lessons that can be taught by the Catholic Church. Published Apr 14, 2017 04:22pm
Why the lazy blunder?

Why the lazy blunder?

Marketers looking for innovation need to be creative enough to break silos. Updated May 02, 2017 04:18pm
Show me my Heinz

Show me my Heinz

Will the forthcoming Heinz campaign, first proposed by Don Draper of Mad Men, manage to inspire awe and deliver results? Updated Mar 29, 2017 01:17pm
PSL's power pitch

PSL's power pitch

The second edition of the PSL saw some very smart advertising and brand integration. Published Mar 15, 2017 03:50pm
And the Nigar goes to...!

And the Nigar goes to...!

In order to make a successful comeback, the Nigar Awards needs to rope in huge brand sponsorships. Updated Feb 09, 2017 11:56am
Bringing in the change

Bringing in the change

To be truly innovative, agencies must change their mindset and be open to new ideas, methods and paradigms. Updated Jan 30, 2017 11:00am
The ‘viral’ bug

The ‘viral’ bug

Why marketers should focus on making their campaigns ‘effective’ as opposed to ‘viral’. Updated Jan 18, 2017 05:17pm
The power of context in content

The power of context in content

For marketers around the world, using the power of context is second nature, for us it is a skill we need to develop. Updated Nov 05, 2016 09:36am
The content gold rush

The content gold rush

Four ways brands and marketers can make the most of the ‘Content Gold Rush’. Updated Aug 26, 2016 01:57pm
Marketing is much like comedy

Marketing is much like comedy

In the long run whether you’re a comedian or a marketer, if you lack substance, you’ll be relegated to the sidelines. Updated May 06, 2016 02:38pm
The bias against rural

The bias against rural

There is a disastrous bias that exists in the minds of marketers – that you have to be literate to use technology. Published Mar 18, 2016 02:40pm