Aurora Magazine

Promoting excellence in advertising

Tyrone Tellis

The naked truth

Why objectifying men in advertising is equally distasteful and harmful as objectifying women. Updated Apr 21, 2017 10:14am

A ‘social’ papacy

Social media lessons that can be taught by the Catholic Church. Published Apr 14, 2017 04:22pm

Why the lazy blunder?

Marketers looking for innovation need to be creative enough to break silos. Updated May 02, 2017 04:18pm

Show me my Heinz

Will the forthcoming Heinz campaign, first proposed by Don Draper of Mad Men, manage to inspire awe and deliver results? Updated Mar 29, 2017 01:17pm

PSL's power pitch

The second edition of the PSL saw some very smart advertising and brand integration. Published Mar 15, 2017 03:50pm

And the Nigar goes to...!

In order to make a successful comeback, the Nigar Awards needs to rope in huge brand sponsorships. Updated Feb 09, 2017 11:56am

Bringing in the change

To be truly innovative, agencies must change their mindset and be open to new ideas, methods and paradigms. Updated Jan 30, 2017 11:00am

The ‘viral’ bug

Why marketers should focus on making their campaigns ‘effective’ as opposed to ‘viral’. Updated Jan 18, 2017 05:17pm

The power of context in content

For marketers around the world, using the power of context is second nature, for us it is a skill we need to develop. Updated Nov 05, 2016 09:36am

The content gold rush

Four ways brands and marketers can make the most of the ‘Content Gold Rush’. Updated Aug 26, 2016 01:57pm

Marketing is much like comedy

In the long run whether you’re a comedian or a marketer, if you lack substance, you’ll be relegated to the sidelines. Updated May 06, 2016 02:38pm

The bias against rural

There is a disastrous bias that exists in the minds of marketers – that you have to be literate to use technology. Published Mar 18, 2016 02:40pm

Of jingles and Sooper inspirations

Has Sooper managed to reach all SECs and age groups with its latest 'Badtameez dil' inspired campaign? Published Feb 22, 2016 02:18pm