The second edition of the PSL saw some very smart advertising and brand integration.
Why companies must realise that their website is a valuable piece of their real estate.
Local brands need to have the presence of mind to know when to ride a trend and when to ignore it.
In order to make a successful comeback, the Nigar Awards needs to rope in huge brand sponsorships.
To be truly innovative, agencies must change their mindset and be open to new ideas, methods and paradigms.
Why marketers should focus on making their campaigns ‘effective’ as opposed to ‘viral’.
From Aurora's 'Top 5ives – 10 Pros in Top 5 Mode' Series
For marketers around the world, using the power of context is second nature, for us it is a skill we need to develop.
Four ways brands and marketers can make the most of the ‘Content Gold Rush’.
The second edition of Management Conversations conference featured a mix of political as well as corporate personalities
In the long run whether you’re a comedian or a marketer, if you lack substance, you’ll be relegated to the sidelines.
Master the technique of cracking the small data in order to bring about market level results.
There is a disastrous bias that exists in the minds of marketers – that you have to be literate to use technology.
Has Sooper managed to reach all SECs and age groups with its latest 'Badtameez dil' inspired campaign?
Marketers are simply embracing societal stereotypes and using them to justify their product’s communication.
In the quest for creativity, marketers have forgotten some important Cs – clarity, courtesy and culpability.
How smell, sound and touch influence consumer spending.
Can Pakistan International Airlines make a comeback and again be the darling of air travellers?
Among all the ads feat. celebrities, the winner will always be the one that makes the passenger feel like a star.
What are the forces of inertia that compel people to make irrational choices?