Aurora Magazine

Promoting excellence in advertising

Amin Rammal

The trust deficit

The trust deficit

Steps that can be taken to encourage the non-filers to pay and file taxes. Published Aug 22, 2016 10:50am
How digital is affecting ad spend

How digital is affecting ad spend

Although reach, frequency and timing will continue to drive planning,technology is increasingly disrupting media usage. Published Aug 05, 2015 10:26am
Of the record or of the idea?

Of the record or of the idea?

Although mainstream agencies continue to hold their own, they may soon find themselves out of their comfort zone. Updated Mar 30, 2015 12:34pm

To boycott or not

Although voicing opinion through boycotts is a right, conflicts between countries are usually not so black and white. Updated May 06, 2015 12:54pm
To boycott or not

To boycott or not

Is boycotting brands the best form of protest? It depends on what and how you're protesting. Updated May 02, 2017 11:51am