Aurora Magazine

Promoting excellence in advertising

Now THAT'S an Idea!

Updated 18 Oct, 2020 01:38pm
From 'The Candy Jar: Good Ideas to Chew On' – a new online series.
Photo: Artist unknown
Photo: Artist unknown

As much as I love a dazzling execution, nothing excites or inspires me more than the idea behind it. The kind of thought that starts as a mere suggestion yet fills your eyes with child-like wonder, makes your heart skip a beat and prompts you to ask ‘why didn’t I think of that?’ Let’s face it: every astounding ad, invention or movement we know of today began as a sparking synapse in someone’s imagination. And the most exciting part? It doesn’t take a mad genius or creative guru to come up with great ideas.

You often hear about children and people from less fortunate backgrounds coming up with Nobel prize-worthy ideas for their communities. All it usually takes is a problem and the will to find a solution. That alone could inspire anyone, anywhere and at any time to come up with the next innovative, earth-shattering, game-changing idea. Anyone. Even me. Even you.

Logos are one of my favourite forms of communication because they challenge you to tell a story in a very limited amount of space and that too, in a static medium. This brilliant logo for organ donation (unknown designer) is one of my all-time favourites. It tells you everything you need to know without the use of fancy graphics, colours or a single written word. Your organs are the gift of life for someone else. Simply amazing.

Taimur Tajik is Creative Head, Interwood.