Adnan Siddiqui in profile.
Mar - Apr 2020
Published in Mar-Apr 2020
Books & Reviews
Like it or not, topical marketing is the current new black, and it would be wise to pay attention and learn.
Ahsan Sheikh warns against taking a digital-only approach.
Hashmi rebrands in 225-year history.
The emergence of the marketing technology specialist.
Khalid Naseem on the right way to solve Pakistan’s economic problems.
There is nothing small or medium about branding when it comes to SMEs, writes Faraz Maqsood Hamidi.
What is preventing SMEs from becoming Pakistan's economic backbone?
Why are SMEs lagging in their potential? Khurram Mahboob poses the question.
Dr Frank Peter on how small enterprises can significantly and cost-effectively up their marketing game.
Change-resistant and risk-averse mindsets are the main hurdles for SMEs.
Zeenat Chaudhary reviews initiatives aimed at widening employment opportunities for Pakistani women.
At a simple level, this is the story.
What agencies must do to retain their top creative talent.
Why 'sadvertising' doesn't always work.
Sunny Ali speaks about the prospects of Amazon coming back to Pakistan.
Aamir Ibrahim, CEO, Jazz, speaks about what his company has achieved in 25 years and what needs to be done next.
Interview with Nausherwan Effandi, Chief Commercial Officer, Peshawar Zalmi.
President, UNISAME, speaks about the realities that prevent Pakistan’s SMEs from reaching their potential.
Fatima Bhutto’s New Kings of the World in review.
Irteza Rehman lists his favourite ad campaigns from the recent past.
Campaigns run during the months of January - February 2020
Lipton encourages people to reflect on the things that really matter.
Muhammad Ali Khan, Spectrum VMLY&R, give his take on last season's campaigns.
A day in the life of Co-founder and COO, Queno.
A new form of entertainment for Karachiites: Winterland
"He was full of life, fantastic company and a lovable man who has left behind fond, everlasting memories."
“He was a friend to all of us and educated us; when he saw me doing nothing, he would tell me never to waste time.”