Aurora Magazine

Promoting excellence in advertising

Jul - Aug 2018


Agency makeover

Khalid Naseem on why agencies are failing to integrate the communications function.

The wow factor

Ali Rez, Regional CD, Middle East & Pakistan, BBDO Worldwide, on what happens when you are a Cannes Lions juror.

Hamdard rebrands

Will Hamdard’s attempt to revamp their legacy with a new vision work?


How much credit can the media campaigns take for the success or failure of the political parties?
Creative Published in Jul-Aug 2018

From ‘farm to fork’

How are Shezan and Mitchell's adapting to the changing trends in the food processing industry?

What's in a logo?

Brand custodians should remember what makes a logo good is a good brand. Not the other way around.
Campaigns Launches

Bread lovers’ delight

Opened in April 2018, Marcel's combines three very French establishments in one; boulangerie, patisserie and bistro.