Khalid Naseem on why agencies are failing to integrate the communications function.
Jul - Aug 2018
Published in Jul-Aug 2018
Syed Ahmed Ali in profile.
6 points to consider if you want to establish your own advertising agency.
Asrar Alam laments a singular lack of originality.
What happens when rural consumers don’t buy a city mindset.
Interview with Mansoor Arifeen, CEO, Icepac.
Poised for takeoff or stuck in a rut? What lies ahead for Pakistani agriculture?
Qasim Tareen, co-Founder, Islamabad & Karachi Farmers Markets, on the highs and lows of organic farming.
Ali Rez, Regional CD, Middle East & Pakistan, BBDO Worldwide, on what happens when you are a Cannes Lions juror.
Alibaba goes marching on.
Will Hamdard’s attempt to revamp their legacy with a new vision work?
The potential of and challenges to Pakistani tractors.
Interview with Ruhail Mohammed, CEO, Engro Fertilizers Limited.
How the newly-launched Digital Pakistan Policy will address the challenges of Pakistan’s entrepreneurial ecosystem.
How much credit can the media campaigns take for the success or failure of the political parties?
Dawn charts another new course to success with 7 Din Mohabat In.
A look at some of the best ad campaigns of 2018 so far.
The challenges of designing packaging for commoditised food products.
How are Shezan and Mitchell's adapting to the changing trends in the food processing industry?
Brand custodians should remember what makes a logo good is a good brand. Not the other way around.
Campaigns released in May-June.
A review of the latest advertising campaigns.
Their recently launched Digital Banking App promises to revolutionise the way banking is done.
Opened in April 2018, Marcel's combines three very French establishments in one; boulangerie, patisserie and bistro.