Aurora Magazine

Promoting excellence in advertising

Jul - Aug 2018

Opinion
Agency makeover

Agency makeover

Khalid Naseem on why agencies are failing to integrate the communications function.
Recent
The wow factor

The wow factor

Ali Rez, Regional CD, Middle East & Pakistan, BBDO Worldwide, on what happens when you are a Cannes Lions juror.
Hamdard rebrands

Hamdard rebrands

Will Hamdard’s attempt to revamp their legacy with a new vision work?
Electioneering!

Electioneering!

How much credit can the media campaigns take for the success or failure of the political parties?
Creative Published in Jul-Aug 2018
From ‘farm to fork’

From ‘farm to fork’

How are Shezan and Mitchell's adapting to the changing trends in the food processing industry?
What's in a logo?

What's in a logo?

Brand custodians should remember what makes a logo good is a good brand. Not the other way around.
Campaigns Launches
Bread lovers’ delight

Bread lovers’ delight

Opened in April 2018, Marcel's combines three very French establishments in one; boulangerie, patisserie and bistro.