Why great conversations always take place outdoors.
May - Jun 2018
CEO of Activemedia on overcoming fears and launching his own experiential marketing agency.
Khaula Qureshi in profile.
Interview with Dave Nelissen, Creative Director, Talpa Media.
Preventive measures organisations should follow to minimise cyber security threats.
Interview with Dennis Kuperus, Global Head of Innovation, Kinetic Worldwide & Ahsan Sheikh, CEO, Kinetic Pakistan.
The artists who created Pakistan’s iconic cinema posters.
The fundamentals that will shape the course of advertising in Pakistan in the next 50 years.
The Strategy Associate, Adcom Leo Burnett picks her eight favourite ads.
Radjen van Wilsem, CEO, CS Digital Media, on programmatic’s potential in boosting digital OOH in Pakistan.
How OOH is set to bolster digital marketing in Pakistan.
Beware of metrics that fuel the 'feel good' factor at the cost of solid ROI.
The opportunities and challenges for women pursuing an advertising career in the age of the Millennial.
A review of the latest advertising campaigns.
Interview with Shahid Mustafa, President & CEO, Telenor Bank.
Will OOH successfully straddle both the online and offline worlds?
Remembering Shoaib Mir (1947-2018).
What ultimately went wrong in Sir Martin Sorrell's great empire.
Ad campaigns released in March and April 2018.
Tapal Danedar airs the third instalment of their Tum Mein Aur Aik Cup Chai TVC series.
Eiwan Developments launch their first project 'Oshun', a beachfront, resort-style housing project in Gwadar.
Interview with Tarek Hamdy, CEO, Eighteen.