Aurora Magazine

Promoting excellence in advertising

Nov - Dec 2018

Recent
Chap Shoro and rose tea

Chap Shoro and rose tea

As the concept of ecotourism begins to take hold in Pakistan, Saba Gul Hasan describes the current hot spots.
Decoding digi sapiens

Decoding digi sapiens

We are living in the age of digi sapiens and brands will need market research even more than before to understand them
Charlotte’s Web

Charlotte’s Web

Brands must learn to plot their influencer strategies much more carefully.
Scions of steel

Scions of steel

Hussain Agha, CEO, ASIL, Samir Chinoy, Director, Sales & Marketing, ISL and Shayan Akberali, CEO,ASL, in profile
Culture and numbers

Culture and numbers

When gauging ratings for customer satisfaction, brands need to take into account cultural norms.
Get ready for 5G

Get ready for 5G

Yasmin Malik on why mobile penetration in Pakistan has become a resounding reality.
Campaigns
Latté on the Chowk

Latté on the Chowk

The establishment of Pakistan Chowk Community Centre raises a glimmer of hope that art and culture can find a space.
Published in Nov-Dec 2018
Goodbye nine to nine

Goodbye nine to nine

7 reasons why developing a virtual workforce is an effective way for organisations to distinguish themselves.