Four illustrators whose work was showcased in The Dawn of Advertising (1947-2017).
Nov - Dec 2018
Published in Nov-Dec 2018
To survive the next wave of change, agencies and clients need a drastic reset in attitude and mindset.
Flexibility and the freedom to experiment and fail are the key components to retention in today’s ad agency world...
The way forward is to hire people with an entrepreneurial mindset; but in order to do so, agencies will have to change.
Agencies need to open their eyes to what is happening around them rather than trying to guard their territory...
Why agencies have turned their industry into a very boring one.
Creative people don’t come with labels, so are agencies looking for them in the right places?
Nyda Ahmad thinks not.
Traditionalists still stuck on the Big Idea are ignoring the Big Story in front of them.
Agencies must embed technology deep into their processes and business models
The challenge is to learn from the new while holding fast to the intrinsic worth of creativity.
As the concept of ecotourism begins to take hold in Pakistan, Saba Gul Hasan describes the current hot spots.
Is your agency a predator or is it about to become prey?
Young creatives are being stifled by antiquated processes and a fear of the unknown.
Production costs for TV commercials are reaching ridiculous levels yet, the industry is not reacting.
We are living in the age of digi sapiens and brands will need market research even more than before to understand them
Why media planners need to gain an in-depth understanding of how both mainstream and digital media work.
Brands must learn to plot their influencer strategies much more carefully.
Hussain Agha, CEO, ASIL, Samir Chinoy, Director, Sales & Marketing, ISL and Shayan Akberali, CEO,ASL, in profile
Khalid Naseem, Director Strategy, Firebolt63, in profile.
As agencies of the future become increasingly technology-based, let's take a look at the skill sets this will involve.
Three start-ups that are trying to make a difference in the lives of people with special needs.
Interview with Khalid Slaeem, CEO, RG Blue Communications.
A day in the life of Taniya Hasan.
Interview with Rashid Khan, Managing Partner & ECD, Fishbowl.
Anusha Zahid profiles Vanessa Nabia Muzaffar.
In an ideas-driven business, why are the creatives not leading the show?
Client: Bank Al-Habib Brand Bank Al-Habib Brief Pay tribute to Pakistan’s Armed Forces on September 6th....
The establishment of Pakistan Chowk Community Centre raises a glimmer of hope that art and culture can find a space.
7 reasons why developing a virtual workforce is an effective way for organisations to distinguish themselves.