The challenge is to learn from the new while holding fast to the intrinsic worth of creativity.
Nov - Dec 2018
Published in Nov-Dec 2018
As the concept of ecotourism begins to take hold in Pakistan, Saba Gul Hasan describes the current hot spots.
Is your agency a predator or is it about to become prey?
Young creatives are being stifled by antiquated processes and a fear of the unknown.
Production costs for TV commercials are reaching ridiculous levels yet, the industry is not reacting.
We are living in the age of digi sapiens and brands will need market research even more than before to understand them
Why media planners need to gain an in-depth understanding of how both mainstream and digital media work.
Brands must learn to plot their influencer strategies much more carefully.
Hussain Agha, CEO, ASIL, Samir Chinoy, Director, Sales & Marketing, ISL and Shayan Akberali, CEO,ASL, in profile
Khalid Naseem, Director Strategy, Firebolt63, in profile.
As agencies of the future become increasingly technology-based, let's take a look at the skill sets this will involve.
Three start-ups that are trying to make a difference in the lives of people with special needs.
Interview with Khalid Slaeem, CEO, RG Blue Communications.
A day in the life of Taniya Hasan.
Interview with Rashid Khan, Managing Partner & ECD, Fishbowl.
Anusha Zahid profiles Vanessa Nabia Muzaffar.
Interview with Farhan Khan, COO, Starcom Pakistan.
When gauging ratings for customer satisfaction, brands need to take into account cultural norms.
Neveen Syed, floral artist and owner, Narcissus, in profile.
Technology and data are changing the rules of the advertising game; only people smart enough will keep up and play it.
Yasmin Malik on why mobile penetration in Pakistan has become a resounding reality.
Saqib Zia, Commercial Leader Pakistan, P&G, in profile.
Interview Muhammad Aurangzeb President & CEO, HBL
How home-grown start-ups are re-shaping consumer lifestyles in Peshawar.
How technology is changing the fundamentals of the agency model.
Interview with Salman Ali, Fahad Bombaywala and Umair Ahmed, co-Founders, Sandpaper.
Agencies must embrace a fluid marketplace model to sustain creativity and profits.
Plan to establish manufacturing plants in Pakistan by 2020.
The establishment of Pakistan Chowk Community Centre raises a glimmer of hope that art and culture can find a space.
7 reasons why developing a virtual workforce is an effective way for organisations to distinguish themselves.