Aurora Magazine

Promoting excellence in advertising

Sep - Oct 2017

Recent
The Amazon model

The Amazon model

How Jeff Bezos' vision has transformed Amazon into the world’s largest online shopping retailer.
Working for a higher purpose

Working for a higher purpose

There is much to gain from agencies which accommodate projects that go beyond the simple commercial imperatives.
Piggybacking on patriotism

Piggybacking on patriotism

As brands celebrated independence, the output was mostly mediocre with some spurts of meaningful creativity.
Published in Sep-Oct 2017 Brands My Favourite Things Making Waves Home
Are you a selfie groupie?

Are you a selfie groupie?

With their dual selfie camera smartphones – F3 Plus and F3 – OPPO has started to aggressively market itself in Pakistan
Campaigns
Blue Band takes a position

Blue Band takes a position

Blue Band's new campaign aims to create awareness and change the stereotypes surrounding children with disabilities.
For the love of Meat One

For the love of Meat One

Meat One, the premium brand of Al Shaheer Foods, launched a new campaign in July, aimed at repositioning the brand.
Launches
Sunridge launches into atta

Sunridge launches into atta

Sunridge Foods introduces a whole wheat flour brand to meet consumer demand for natural and hygienic whole wheat flour.
Campaign Watch