In a world of intense competition, long-term brand saliency is guaranteed by coming out as honest.
Sep - Oct 2017
Published in Sep-Oct 2017
My Favourite Things
How Jeff Bezos' vision has transformed Amazon into the world’s largest online shopping retailer.
How brands can win their consumers’ share of heart.
The essence of luxury is in human investment.
There is much to gain from agencies which accommodate projects that go beyond the simple commercial imperatives.
Interview with Shahzeb Mahmood, CEO & GM, Reckitt Benckiser Pakistan.
Why brands need to create mini duration ads aimed at engaging audiences.
How effective are brands in implementing their activism-based initiatives?
Masarrat Misbah – beautician, entrepreneur and philanthropist – in profile
As brands celebrated independence, the output was mostly mediocre with some spurts of meaningful creativity.
DAWN’s first-of-its-kind popular history project in Pakistan.
The pros and cons of Alibaba’s entry into Pakistan.
A tribute to Adil K. Mirza, co-founder of The D'Hamidi Partnership
Talha Salam on how astute marketing can lead to brand success.
The importance of aligning products with the right purpose.
Why sincerity is an essential ingredient as far as cause-related marketing is concerned.
The Associate Creative Director of Manhattan International shares his favourite ads.
The enduring appeal of food on social media.
How brands can capitalise on Millennial travel behaviour patterns.
With their dual selfie camera smartphones – F3 Plus and F3 – OPPO has started to aggressively market itself in Pakistan
Blue Band's new campaign aims to create awareness and change the stereotypes surrounding children with disabilities.
Colgate-Palmolive's Magical Space Adventures aims to develop motor skills among children and increase their creativity.
Meat One, the premium brand of Al Shaheer Foods, launched a new campaign in July, aimed at repositioning the brand.
Sunridge Foods introduces a whole wheat flour brand to meet consumer demand for natural and hygienic whole wheat flour.
Must has all the right ingredients for a successful brand; this includes a catchy, easy-to-remember name.
SalamAir will open up travel for Omanis keen to explore the opportunities arising from CPEC projects.
The Creative Director of Manhattan Communications reviews five recent local campaigns.