Nadeem Hussain, Founder and Coach, Planet N, on the transforming power of Digital Pakistan.
Jul - Aug 2017
OOH & Activation
Published in Jul-Aug 2017
On-trend moms on the five digital trends that will change the world!
Can entrepreneurship be cultivated? What makes entrepreneurs successful? The author answers it all in this book.
Six guidelines on how new and small brands can beat strong and established players.
The Creative Director of Ogilvy & Mather Pakistan shares a few of his favourite ads.
Pakistan Federal Budget 2017-18 in review.
In the next five years, over 65 million people in Pakistan are expected to be online.
Why Pakistani companies must absolutely start to deal in big data.
Why telecom companies need to apply imagination to their technology and marketing.
Why organisations need ‘constant evolutionary change’ rather than change at a staggering velocity.
Why academic research on consumer attitudes to advertising is vital for the advertising industry.
Skin tone versus self esteem; the challenge lies in the mindset.
Are brands capitalising on the power of digital?
The Associate Director Digital at Brainchild Communications on a life well-travelled.
How brands and media agencies can take advantage of the Out of Home digital opportunity.
Engro's new campaign celebrates farmers' resilience and the hard work they put in to bring forth the best crop.
A special 37-insertion photo-feature by Dawn to mark Pakistan’s 70th birthday.
A review of the latest advertising campaigns.
Will the D’Hamidi’s new TVC lead Zong to new heights?
How ride-hailing apps are creating employment and building up the public transportation system.
Faced with increased competition in the industry, Engro Fertilisers launched a nationwide product campaign in the...
Syed Amir Haleem, CEO, Kueball Digital, in profile.
Becomes the first company in Pakistan to offer LTE and data link services to corporations and SMEs.
The cards will provide hassle-free prepaid services to customers.
The cards have been launched to thank customers for being part of the Adamjee Life family.
Fauji Infraavest recently launched a pasta line to meet the growing demand for pasta in Pakistan.
Ogilvy will develop a creative strategy of all Telenor brands and run them through their SOPs.
How financial technology startups (FinTechs) are transforming the financial services industry globally.
PTCL created a unique experience for cricket lovers during this year's ICC Champions Trophy.
To those who did not know him personally, he will be sorely missed through his columns.