Interview with Sameera Raja, Founder & Curator, Canvas Gallery.
Nov - Dec 2017
Published in Nov-Dec 2017
Junaid Aziz, Brand Consultant, in profile.
Shoaib Qureshy looks back at his 23 years in the industry...
What the agency of the future will look like.
Looking back with wonder...
The more you squeeze an agency, the less the creative juices will flow...
Older consumers represent a profitable proportion of any market, so why do brands choose to ignore them.
Women in the region are making all the right moves.
An advertising veteran on how the profession has changed.
A look back at Pakistan's advertising journey.
How brands can shine in a VUCA world.
Anusha Zahid profiles Mahrukh Shaikh...
Three leading marketers on brand leadership in a modern economy.
How we can cultivate a culture of fearlessness.
Was advertising ever effective?
If you want your agency to be taken seriously, training could be the best investment you ever make...
Umair Kazi, Partner, Ishtehari, in profile.
Uzma Khan, Head of Media, Unilever Pakistan, on why the industry needs to adopt and invest.
The evolution of media advertising platforms in Pakistan.
Digital platforms are proving to be huge opportunities for SMEs to scale up and enter international markets.
OOH was viewed as a support medium; today, it has moved to the centre of the overall media planning effort.
Lauding the industry’s new approaches to storytelling.
How entrepreneurship is paving the way for innovations in marketing?
Patrick Collister, Creative Director, The Zoo at Google, on 70 years from a global perspective
Review: Emerging Dynamics of Management by Sirajuddin Aziz
Remembering Pakistan's most iconic Alexander ad.
Interview with Sarmad Ali, MD, Jang Media Group & President, APNS.
Fareeha Rafique profiles Maria Umar.
Interview with Shazia Syed, Chairperson & CEO, Unilever Pakistan.
What happens when attention spans come at a premium.