Aurora Magazine

Promoting excellence in advertising

Ali Hasan Naqvi

Beyond audience measurement

Beyond audience measurement

Why the print media needs to develop an effective system to measure the impact of the advertising. Published Aug 28, 2018 01:37pm
Your brand's best friend

Your brand's best friend

Why print advertising continues to effectively deliver results in an age of new media disruptions. Published May 29, 2018 09:33am