Aurora Magazine

Promoting excellence in advertising

Sadia Kamran

Oil first, then shampoo

Oil first, then shampoo

Along with their new campaign, Dabur Vatika have introduced nine variants of the hair oil to cater to different needs. Published Feb 13, 2019 09:51am
Haleeb diversifies

Haleeb diversifies

Interview with Memosh Khawaja, CEO, Haleeb Foods Limited. Published Nov 05, 2018 11:30am
Tea for two

Tea for two

Tapal Danedar airs the third instalment of their Tum Mein Aur Aik Cup Chai TVC series. Published Jun 22, 2018 10:04am
Peek Freans moves up to cakes

Peek Freans moves up to cakes

EBM ventured into a new snacking category, packaged cupcakes, with the launch of Cake Up. Published May 23, 2018 10:17am
PROMOTING TAKAFUL

PROMOTING TAKAFUL

Interview with Muhammad Menhas, Deputy CEO, Pak-Qatar Family Takaful... Published Apr 02, 2018 11:30am
Change the clap

Change the clap

The campaign brings to the fore the injustices faced by the transgender community. Updated Mar 12, 2018 11:45am
Taking chotu to school

Taking chotu to school

Lipton partners with TCF to turn around the lives of poor children in Pakistan. Published Dec 27, 2017 10:15am
Are you a selfie groupie?

Are you a selfie groupie?

With their dual selfie camera smartphones – F3 Plus and F3 – OPPO has started to aggressively market itself in Pakistan Published Oct 31, 2017 10:16am
UBL launches its Digital Design Lab

UBL launches its Digital Design Lab

The lab will transform customers’ banking experience by providing increasingly digitised products and services. Updated Sep 07, 2017 03:29pm
Shahtaj makes a comeback

Shahtaj makes a comeback

The relaunch of Shahtaj and the initial response to the campaign has left the AW Group feeling rather bullish. Updated May 16, 2017 12:20pm
Diversifying life insurance

Diversifying life insurance

How the perception and positioning of life insurance has evolved over the years in Pakistan. Updated Oct 10, 2017 09:56am
Creating bionic superheroes

Creating bionic superheroes

In profile: Bioniks, a start-up that provides affordable, quality prosthetics to people in need of them. Published Mar 02, 2017 10:06am