Aurora Magazine

Promoting excellence in advertising

Umair Mohsin

Classified and online

Classified and online

Why online classified advertising is set for exponential growth. Published Aug 28, 2018 01:58pm
Measuring a tangled web

Measuring a tangled web

Making sense of online audiences calls for the adoption of new measurement methodologies. Published Aug 28, 2018 01:39pm
Yes, we Khan!

Yes, we Khan!

How social media helped Imran Khan conquer the crowds. Published Aug 11, 2018 11:44am
Retail goes omni

Retail goes omni

Moving to an omni-channel experience is a dramatic shift in the retail business but one filled with immense opportunity. Updated Mar 14, 2017 09:28am
Wanting everything

Wanting everything

Review of Jeff Bezos’ biography, "The Everything Store". Published Jun 09, 2015 12:51pm