Aurora Magazine

Promoting excellence in advertising

Khurram Mahboob

Transformation in Progress

Transformation in Progress

The full impact of generative AI on advertising and brand communications is still too early to gauge, writes Khurram Mahboob. Published 24 Oct, 2023 04:44pm
The Value of Trust

The Value of Trust

Blockchain may have had a bad press, but it may be key in reinstilling trust in business relationships, argues Khurram Mahboob. Published 25 Jan, 2021 02:48pm
Engines of No Growth

Engines of No Growth

Why are SMEs lagging in their potential? Khurram Mahboob poses the question. Updated 09 Apr, 2020 03:25pm
From devices to 3G

From devices to 3G

How mobile operators are successfully using device penetration to push their 3G options. Updated 01 Feb, 2019 01:28pm
Connecting to smart

Connecting to smart

Smartphones are proving to be the biggest game changers in mobile connectivity. Published 13 Aug, 2018 04:44pm
Ring tone China

Ring tone China

Khurram Mahboob on why China’s telecom technology is proving to be an unbeatable success. Updated 28 Aug, 2018 03:49pm
The smart call

The smart call

Increasing smartphone penetration is the key to enjoying better ROI from 3G networks. Updated 09 Apr, 2015 02:16pm
Strategic alliances

Strategic alliances

The evolving relationship between MNOs and handset manufacturers. Updated 25 May, 2015 10:21am
A 3G primer for brands

A 3G primer for brands

3G will be a definite game changer, and brand managers need to start preparing. Updated 27 May, 2015 02:30pm