If Islamic marketing is the next big thing, Ali A. Rizvi questions what it really means.
Ali A. Rizvi
Smart agencies will integrate.
Affiliations are not an essential model; nevertheless they are necessary to an agency’s long-term success.
Should Indian campaigns cross the border and be appreciated in Pakistan? Can a local ad do the same?
A review of the industry in 2014 and what may be on the cards in 2015.