Superficiality is rampant in advertising, and is the most obvious in the advertising for Islamic financial services.
Five culprits that have impacted creative growth over the past decade or so.
Banks have moved beyond product driven advertising, but are they really connecting with their customer base?
Hiring and retaining good creative directors is tough – and the fickle attitude of the new lot doesn't help much.
The innovations and opportunities brands deployed to stand out in 2015.
Package design needs to be more efficient and enjoyable.