Production costs for TV commercials are reaching ridiculous levels yet, the industry is not reacting.
The impact of social media on beauty products.
The challenges of designing packaging for commoditised food products.
Why milk companies prefer to ignore rather than address the controversies that surround their products.
Older consumers represent a profitable proportion of any market, so why do brands choose to ignore them.
Haris Qadeer, CEO, Marketing Works, the production house behind award-winning TVCs for Servis Shoes, Colgate and Nestlé.
Should brands take the risk and continue investing in Pakistan Super League?
Why brands need to adopt new tools in their marketing approach to Millennials.
To remain memorable branded songs must be able to deliver both on their message and their quality.
Every single brand health KPI you wish your brand had achieved to gain market leadership, Taher Shah has achieved.
Compared to Pakistan, Middle Eastern markets require different approaches in the marketing of FMCGs.
Will RadioScore become a credible radio measurement tool?
From revised team names and logos to a fairly successful draft, PSL is now doing a decent job of marketing itself.
The PSL will have an uphill task if it is to survive – and much will depend on how it's marketed.
From sponsoring clubs like Arsenal and Chelsea to tournaments like the ICC, how Emirates nailed sports marketing.
Clients and agencies need to better understand their ROI and worth when judging what to pay and what to charge.
To succeed, masala brands in Pakistan need to understand their category better.
The pitfalls of celebrity endorsements.
Why thinking global and acting local is not always as straightforward.
For modern trade to take off in Pakistan, brands need to pay more attention to category management.