Aurora Magazine

Promoting excellence in advertising

Sami Qahar

Lost and Gained

Lost and Gained

Sami Qahar looks back 25 years to ponder the gains and losses in the ad industry and concludes that the profession remains as fascinating and exciting as it ever was. Updated 17 Jan, 2024 12:45pm
Rap and Neon Will Just Not Do It

Rap and Neon Will Just Not Do It

Brands need to get up to speed and understand how to communicate with their consumers, argues Sami Qahar. Published 23 May, 2023 11:57am
Pakistan’s Vanishing Icons

Pakistan’s Vanishing Icons

Sami Qahar reflects on how some of Pakistan’s iconic and favourite brands have lost their market share. Updated 27 Dec, 2022 12:51pm
The Elephant in the Room

The Elephant in the Room

Sami Qahar addresses the ad agency versus production house conflict. Published 29 Oct, 2021 12:10pm
Top 5ives 2020

Top 5ives 2020

Ten marketing/media professionals list down the top five of everything in 2020. Updated 04 Jan, 2023 12:41pm
Pirates of the ad commercials

Pirates of the ad commercials

Production costs for TV commercials are reaching ridiculous levels yet, the industry is not reacting. Published 11 Mar, 2019 10:30am
Milky ways

Milky ways

Why milk companies prefer to ignore rather than address the controversies that surround their products. Published 28 Aug, 2018 12:07pm
Old is gold

Old is gold

Older consumers represent a profitable proportion of any market, so why do brands choose to ignore them. Published 13 Mar, 2018 10:29am
Learning from Apple

Learning from Apple

Why brands need to adopt new tools in their marketing approach to Millennials. Updated 08 Feb, 2017 11:00am