Aurora Magazine

Promoting excellence in advertising

Survey: The era of brand activism

How socially conscious are Pakistani brands and consumers?
Updated 20 Nov, 2017 11:26am

Aurora conducted an informal online dipstick survey to determine whether or not brand activism influences customer behaviour in Pakistan. Five hundred people took part in the survey

What age bracket do you fall in?

Your gender

Is sustainability an important consideration when you are making a purchase decision?

Will you buy a brand supporting a cause important to you, such as working with acid burn survivors or providing free education to the underprivileged, even if it is priced at a considerable premium?

Will you continue purchasing a brand that you use frequently if the brand were to raise its price, on the premise that it will initiate ongoing life improvement programs for the community?

Will you stop using a product/service you have been loyal to for years if you find out that the brand has behaved unethically, even if the product/service quality remains the same?

Are you more inclined to try out a new product when you know that your purchase will benefit those in need in some way?

Do you think brands in Pakistan are working towards sustainability and community development?