Aurora Magazine

Promoting excellence in advertising

Campaign Register

Published in Mar-Apr 2017
Ad campaigns released in January–February 2017.

English Biscuit Manufacturers (EBM)

Brand: Peak Freans Jam Delight
Brief: To launch a new plain sweet cookie with real fruit jam topping.
Creative Agency: Prestige Grey
Media Agency: Starcrest
Creative Team: Safdar Qureshi
Account Team: Ammar Raza, Jansher Hassan
Media: Print, TV, Radio, Digital


Jazz

Brand: Jazz
Brief: Promote the biggest call offer for Jazz and Warid customers.
Creative Agency: IAL Saatchi & Saatchi
Media Agency: Spark
Creative Team: Aiman, Hasan, Taimoor, Uzma
Account Team: Suliman, Waleed, Waqas
Media: Print, TV, Radio, OOH, Digital


Jazz

Brand: JazzCash Mobile Account
Brief: Promote JazzCash Mobile Account services to Warid customers.
Creative Agency: IAL Saatchi & Saatchi
Media Agency: Spark
Creative Team: Aiman, Hasan, Taimoor, Uzma
Account Team: Suliman, Waleed, Waqas
Media: TV, Radio, Activation


Gul Ahmed

Brand: Gul Ahmed
Brief: Create a 360 campaign to differentiate Gul Ahmed from other lawn brands.
Creative Agency: Adcom Leo Burnett
Media Agency: GroupM
Creative Team: Awais Iqbal Dhakan, Hibah Kamal, Zeeshan Jilani
Account Team: Ayesha Mehmood, Muzaffar Manghi
Media: Print, TV, Radio, Digital, Activation


Jazz

Brand: Jazz and Warid internet bundles
Brief: Promote Jazz internet portfolio to Warid customers.
Creative Agency: IAL Saatchi & Saatchi
Media Agency: Spark
Creative Team: Aiman, Hasan, Taimoor, Uzma
Account Team: Suliman, Waleed, Waqas
Media: Radio, OOH, Activation


Jazz

Brand: Jazz
Brief: Promote the fun side of the Lahore Qalandars team.
Creative Agency: IAL Saatchi & Saatchi
Media Agency: Spark
Creative Team: Aiman, Hasan, Taimoor, Uzma
Account Team: Suliman, Waleed, Waqas
Media: TV, OOH, Digital, Augmented Reality


Hilal Foods

Brand: Hilal candies
Brief: Establish the tastiness in the five flavours of Hilal candies.
Creative Agency: Bates & Interflow
Media Agency: Boost Communications
Creative Team: Ella Hussain, Moazzam, Muhammad Babar, Tariq Burney
Account Team: Mahgul Jawed, Khawar Naseem
Media: TV, Radio, OOH


Jazz

Brand: Jazz
Brief: Support PSL’s Lahore Qalandars team.
Creative Agency: IAL Saatchi & Saatchi
Media Agency: Spark
Creative Team: Aiman, Hasan, Taimoor, Uzma
Account Team: Suliman, Waleed, Waqas
Media: TV, Radio, OOH, Digital


Jazz

Brand: Jazz
Brief: Promote number network supremacy.
Creative Agency: IAL Saatchi & Saatchi
Media Agency: Spark
Creative Team: Aiman, Hasan, Taimoor, Uzma
Account Team: Suliman, Waleed, Waqas
Media: Print, OOH, Digital


Jubilee Life Insurance

Brand: Jubilee Life Insurance
Brief: Associate Jubilee Life with HBL PSL 2.0 through the Quetta Gladiators.
Creative/Media Agency: Prestige Grey
Creative Team: Safdar Qureshi, Shoaib Baloch
Account Team: Muhammad Zohaib Ayaz
Media: Print, TV, Radio, Digital


Royal Residencia

Brand: To build the image of the brand.
Brief: Royal Residencia
Creative/Media Agency: Message Communications
Creative Team: Mohsin, Sohail Aziz, Waseem
Account Team: Kashif Khan, Waqas Gill
Media: Print, TV, OOH, Digital


Tapal Tea

Brand: Tapal Green Tea (TGT)
Brief: Establish new TGT flavours in the market.
Creative Agency: Soho Square
Media Agency: Maxus
Creative Team: Mahnoor Nadir, Sadia Qutubuddin, Sukaina Moosavee
Account Team: Hassan Bangash, Naved Qureshi, Sehar Palijo
Media: TV, Radio, OOH, Digital


Multan Development Authority

Brand: Multan Metro
Brief: Promote Multan’s state-of-the-art transportation network.
Creative/Media Agency: Pirana
Creative Team: Mansoor Mani, Mohammed Zahid
Account Team: Asim Mir, Imran Irshad
Media: Print, TV, OOH, Digital


Stylo

Brand: Fabrizio
Brief: Pre-spring campaign.
Creative Agency: BE DDB
Media Agency: Pak Media Communications
Creative Team: Azfar Raza, Sara Khan, Tauqeer, Tehseen
Account Team: Ali Anwar, Qazi Yasir Ahmed
Media: Print, Radio, OOH


Trafco Insurance

Brand: Trafco
Brief: Promote new identity branding.
Creative Agency: BE DDB
Media Agency: Bulls Eye Communications
Creative Team: Azfar Raza, Glen Joseph, Jamil Ahmad
Account Team: Ali Anwar
Media: Print, Radio, OOH


Professional Academy of Commerce

Brand: PAC
Brief: Admission campaign
Creative/Media Agency: Message Communications
Creative Team: Sohail Aziz
Account Team: Kashif Khan, Waqas Gill
Media: Print, OOH, Digital, Activation


SZABIST

Brand: SZABIST Islamabad
Brief: Spring admission campaign.
Creative/ Media Agency: MarCom
Creative Team: Madiha Amed, Sarfraz Ahmed
Account Team: Sardar Zaheer Zaufran
Media: Print, OOH, Digital


United Snacks

Brand: Oye Hoye
Brief: Leverage PSL 2017 event.
Creative Agency: Soho Square
Media Agency: Maxus
Creative Team: Mahnoor Nadir, Sadia Qutubuddin, Sukaina Moosavee
Account Team: Hassan Bangash, Kiran Iftikhar, Naved Qureshi
Media: TV, Radio, OOH, Digital