Aurora Magazine

Promoting excellence in advertising

Campaign Register

Published in Jan-Feb 2017
Campaigns released in the duration: November–December 2016.

Bank Alfalah

Brand: Alfa
Brief: Promote the key features of Alfa (app) and the differentiating functionalities.
Creative Agency: MullenLowe Rauf
Media Agency: Media Pulse
Digital Agency: The Brand Crew
Creative Team: Irfan Ahmed, Kiran Murad, Kayzad Giara
Account Team: Faisal Hidayatullah, Javeria Musheer
Media: Print, TV, Digital


Ismail Industries

Brand: Candyland Novella
Brief: Novella makes every day moments special.
Creative Agency: Manhattan Communications
Media Agency: OMD
Creative Team: Adeeba Khan, Faraz Shamshad, Yasir Aslam
Account Team: Farrukh Anjum, Safdar Khan, Tehmina Siddiqi
Media: TV, Digital, OOH


John Hopkins Global

Brand: Bright Star Movement
Brief: Promote the Bright Star Movement and their mission to save the lives of mothers and children.
Creative Agency: M Communications
Media Agency: Bates & Interflow
Creative Team: Adil Khalid and Murtaza Ali
Account Team: Kanwal Ashraf, Syed Aly Rumi
Media: TV, Radio, Event


English Biscuits Manufacturers

Brand: Peanut Pik
Brief: Relaunch Peanut Pik and establish it as the number one choice of consumers in nut biscuits.
Creative Agency: Soho Square
Media Agency: Starcrest Communications
Creative Team: Mahnoor Nadir, Sadia Qutubuddin, Sukaina Moosavee
Account Team: Hassan Bangash, Hasaan Jalil, Naved Qureshi
Media: TV, OOH, Digital


Ismail Industries

Brand: Candyland Yums
Brief: Promote Yums as a cool candy.
Creative Agency: Manhattan Communications
Media Agency: OMD
Creative Team: Adeeba Khan, Yasir Aslam, Hashmat Mirza
Account Team: Farrukh Anjum, Safdar Khan, Tehmina Siddiqi
Media: TV, Digital, POS


McDonald’s

Brand: McDonald’s Real Crispy Chicken
Brief: Launch campaign
Creative Agency: Manhattan Communications
Media Agencies: Media Axis and GroupM
Creative Team: Adeeba Khan, Hashmat Mirza, Shahzeb Ahmed, Yasir Aslam
Account Team: Ali Zaidi, Qasim Azam, Salman Naqvi, Tehmina Siddiqui
Media: Print, TV, Radio, OOH, Digital, Activation


Hamdard Laboratories (Waqf) Pakistan

Brand: Rooh Afza
Brief: Promote Rooh Afza as an all year round drink.
Creative Agency: Blitz Advertising
Media Agency: Spark Communications
Creative Team: Kashan Nasir, Sohaib Safwan, Saman Khan, Wasim Sajid
Account Team: Ammar Anwer, Sehrish Roshan Ali
Media: Print, TV, OOH


Izhar Monnoo Developers

Brand: Dream Garden-Arches
Brief: Launch campaign
Creative/Media Agency: Message Communications
Creative Team: Mohsin, Sohail Aziz
Account Team: Asif Islam, Huzaifa Anwar
Media: Print, TV, OOH, Digital


Rafi Group

Brand: Green Palm Gwadar
Brief: Launch campaign
Creative/Media Agency: Message Communications
Creative Team: Sohail Aziz, Zia-ul-Haq
Acount Team: Fazal-e-Rabbi
Media: Print, TV, OOH, Digital, POS


Sarwana & Sohzsihm

Brand: English antibacterial toothpaste
Brief: Position English antibacterial toothpaste as a modern brand.
Creative Agency: Ishtehari
Media Agency: Synchronise Media
Creative Team: Anum Mushtaq, Tariq Khan, Umair Kazi
Account Team: Iftikhar Alam
Media: TV, OOH, Digital


Stylo

Brand: Stylo
Brief: Wedding campaign
Creative Agency: BE DDB
Media Agency: Pak Media Communications
Creative Team: Azfar Raza, Sara Khan, Tehseen Naqvi, Tauqeer
Account Team: Ali Anwar, Hyder Ali Rafi, Qazi Yasir Ahmed
Media: Print, Radio, OOH


The Habib Group

Brand: House of Habib
Brief: Launch campaign
Creative Agency: BE DDB
Media Agency: Bullseye Communications
Creative Team: Glen Joseph, Jamil Ahmed
Account Team: Baber Raza, Qazi Yasir Ahmed
Media: Print, Radio, OOH


Stylo

Brand: Fabrizio
Brief: Winter campaign
Creative Agency: BE DDB
Media Agency: Pak Media Communications
Creative Team: Azfar Raza, Sara Khan, Tauqeer, Tehseen Naqvi
Account Team: Qazi Yasir Ahmed, Hyder Ali Rafi, Ali Anwar
Media: Print, Radio, OOH


The Stillman Company

Brand: Stillman's
Brief: Brand image campaign.
Creative Agency: Blitz Advertising
Media Agency: Spark Communications
Creative Team: Aamir Mallick, Farhan Zafar, Omair Fayyaz
Account Team: Ammar Anwer, Umair Saeed
Media: Print, TV, Radio, Digital


Stylo

Brand: Insignia
Brief: Winter campaign
Creative Agency: BE DDB
Media Agency: Pak Media Communications
Creative Team: Glen Joseph, Azfar Raza, Faiqa Ahmed
Account Team: Ali Anwar, Hyder Ali Rafi, Qazi Yasir Ahmed
Media: Print, Radio, OOH


The Coca-Cola Export Corporation

Brand: Coke
Brief: Make dinner time a special husband-and-wife occasion with Coke.
Creative Agency: Soho Square
Media Agency: Brainchild Communications
Creative Team: Farrukh Zaman, Junaid Younas, Sadaf Javed, Samreen Farooq, Sana Khan, Tauheer Shafeeq, Umair Anwar, Zehra Zaidi
Account Team: Assad Azizuddin, Imran Qaiser, Muzakir Ijaz, Zakria Fawad
Media: TV, OOH, Digital, PSOM


The Coca-Cola Export Corporation

Brand: Sprite
Brief: Own the teen passion for spicy street meals.
Creative Agency: Soho Square
Media Agency: Brainchild Communications
Creative Team: Farrukh Zaman, Junaid Younas, Samreen Farooq, Sana Khan, Umair Anwar, Zehra Zaidi
Account Team: Imran Qaiser, Nashmia Irfan, Zakria Fawad
Media: TV, Radio, OOH, Digital, Activation


Total Parco Pakistan

Brand: Rubia Heavy Duty Engine Oil
Brief: Create an emotional launch campaign
Creative Agency: Manhattan International
Media Agency: Star Communications
Creative Team: Saad Tariq, Taimur Tajik, Waqas Bin Ali
Account Team: Murtaza Azam, Mustafa Ahmed
Media: TV, Digital, Activation


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