Is Snap (Snapchat’s parent company) going public really a good idea?
The DOOH campaign uses digital screens, instead of billboards, and on which content can be managed in real-time.
In order to make a successful comeback, the Nigar Awards needs to rope in huge brand sponsorships.
How the business reality show, ‘Idea Croron ka’, can help boost the entrepreneurship sector of Pakistan.
Farees Shah on iflix Pakistan’s launch, its content strategy, tackling piracy and their future plans for Pakistan.
The blocking of KT implies that the State has taken it upon itself to dictate what is allowed for public consumption.
In conversation with Khurram Jamali, Industry Head, Google Asia Pacific.
The Supreme Court ban on billboards in Karachi has brought to light a systemic weakness within the OOH industry.