The Associate Creative Director of Manhattan International shares his favourite ads.
Sep - Oct 2017
Interview with Shahzeb Mahmood, CEO & GM, Reckitt Benckiser Pakistan.
The pros and cons of Alibaba’s entry into Pakistan.
Why brands need to create mini duration ads aimed at engaging audiences.
The enduring appeal of food on social media.
How brands can capitalise on Millennial travel behaviour patterns.
With their dual selfie camera smartphones – F3 Plus and F3 – OPPO has started to aggressively market itself in Pakistan
How effective are brands in implementing their activism-based initiatives?
Blue Band's new campaign aims to create awareness and change the stereotypes surrounding children with disabilities.
Colgate-Palmolive's Magical Space Adventures aims to develop motor skills among children and increase their creativity.
Meat One, the premium brand of Al Shaheer Foods, launched a new campaign in July, aimed at repositioning the brand.
Masarrat Misbah – beautician, entrepreneur and philanthropist – in profile
Sunridge Foods introduces a whole wheat flour brand to meet consumer demand for natural and hygienic whole wheat flour.
Must has all the right ingredients for a successful brand; this includes a catchy, easy-to-remember name.
SalamAir will open up travel for Omanis keen to explore the opportunities arising from CPEC projects.
The Creative Director of Manhattan Communications reviews five recent local campaigns.
As brands celebrated independence, the output was mostly mediocre with some spurts of meaningful creativity.
DAWN’s first-of-its-kind popular history project in Pakistan.
A tribute to Adil K. Mirza, co-founder of The D'Hamidi Partnership