Why organisations need ‘constant evolutionary change’ rather than change at a staggering velocity.
Jul - Aug 2017
Books & Reviews
OOH & Activation
My Favourite Things
Why academic research on consumer attitudes to advertising is vital for the advertising industry.
On-trend moms on the five digital trends that will change the world!
Skin tone versus self esteem; the challenge lies in the mindset.
Why Pakistani companies must absolutely start to deal in big data.
The severe electricity shortage in the country has increased the demand for solar panels in Pakistan.
Can entrepreneurship be cultivated? What makes entrepreneurs successful? The author answers it all in this book.
Are brands capitalising on the power of digital?
Six guidelines on how new and small brands can beat strong and established players.
Will the D’Hamidi’s new TVC lead Zong to new heights?
How ride-hailing apps are creating employment and building up the public transportation system.
Ogilvy will develop a creative strategy of all Telenor brands and run them through their SOPs.
The Associate Director Digital at Brainchild Communications on a life well-travelled.
How brands and media agencies can take advantage of the Out of Home digital opportunity.
The Creative Director of Ogilvy & Mather Pakistan shares a few of his favourite ads.
Engro's new campaign celebrates farmers' resilience and the hard work they put in to bring forth the best crop.
A special 37-insertion photo-feature by Dawn to mark Pakistan’s 70th birthday.
A review of the latest advertising campaigns.
Faced with increased competition in the industry, Engro Fertilisers launched a nationwide product campaign in the...
Syed Amir Haleem, CEO, Kueball Digital, in profile.
Becomes the first company in Pakistan to offer LTE and data link services to corporations and SMEs.
The cards will provide hassle-free prepaid services to customers.
The cards have been launched to thank customers for being part of the Adamjee Life family.
Fauji Infraavest recently launched a pasta line to meet the growing demand for pasta in Pakistan.
Nadeem Hussain, Founder and Coach, Planet N, on the transforming power of Digital Pakistan.
How financial technology startups (FinTechs) are transforming the financial services industry globally.
PTCL created a unique experience for cricket lovers during this year's ICC Champions Trophy.
To those who did not know him personally, he will be sorely missed through his columns.
Pakistan Federal Budget 2017-18 in review.
CarFirst aim to provide car sellers with a safe process to have their cars sold at a fair price within an hour.