Aurora Magazine

Promoting excellence in advertising

May - Jun 2017

Interview
Aspiring to Amazon

Aspiring to Amazon

Zain Suharwardy, MD, Daraz pk, on the evolution of Daraz.pk and the consumer trends which dictate online retail.
Buzz
Digital accountability

Digital accountability

Digital marketing has taken issues such as the invasion of privacy, stalking and hate speech to unprecedented levels.
Obrotu gets a Facelift

Obrotu gets a Facelift

Obrotu, a Lahore-based digital agency, launches Facelift, a social media marketing software.
Making Waves Digital Brands
Brands and society

Brands and society

In a Millennial world, brand cause-related marketing can only succeed as an integral part of their regular communication
Feature
Retail revs up

Retail revs up

What happens when customers prioritise ‘experience’ over ‘product’.
Profile
Radical focus

Radical focus

Saira Fatima Sadozai, Founder, Radical Retail Solutions in profile.
Opinion
Retail therapy

Retail therapy

Can retail therapy be used as a means of self-transformation?
Advertising Rehab

Advertising Rehab

A detox guide for advertising junkies on how to break out of the rut and come out as a 'normal' human being.
Branded Bubbles
A question of balance

A question of balance

A day in the life of Sadaf Zarrar, Head of IMC, Coca-Cola and Founding Partner, SiddySays.
My Favourite Things Campaign Watch Launches Recent