The first edition of the conference 'Leaders in Islamabad' attracted local and global readers.
May - Jun 2017
My Favourite Things
Obrotu, a Lahore-based digital agency, launches Facelift, a social media marketing software.
As Summer arrives, Omoré launches three new flavours; Injeer, Kairi and Candi.
Will the multiple car launches in Pakistan change the paradigm of the automotive industry?
The evolving trends in home furnishing and how it is now becoming an ‘it’ industry.
Why digital is becoming a go-to platform for groceries...
Why traditional retail giants need to understand e-commerce and how it can impact the retail industry.
What Pakistani brands need to do in order to master native videos.
In a Millennial world, brand cause-related marketing can only succeed as an integral part of their regular communication
The changing trends in Pakistan's retail industry, and why Government's support is essential to enable growth.
Exploring the retail trends in the US.
Has Jazz got a case of the positioning blues?
What happens when customers prioritise ‘experience’ over ‘product’.
Saira Fatima Sadozai, Founder, Radical Retail Solutions in profile.
Can retail therapy be used as a means of self-transformation?
A detox guide for advertising junkies on how to break out of the rut and come out as a 'normal' human being.
A day in the life of Sadaf Zarrar, Head of IMC, Coca-Cola and Founding Partner, SiddySays.
The GM of JWT Pakistan lists some of her favourite ads.
Haris Qadeer, CEO, Marketing Works, the production house behind award-winning TVCs for Servis Shoes, Colgate and Nestlé.
In conversation with Sumrin Ali, Director Domestic & Retail, Al-Karam.
Faisal Nadeem, COO, Dolmen Real Estate Management, on what drives the success of the Dolmen brand.
Zain Suharwardy, MD, Daraz pk, on the evolution of Daraz.pk and the consumer trends which dictate online retail.
In conversation with Imtiaz Abbasi, MD, Imtiaz Super Market.
From Shan Salt's 'Zarra Zarra Khalis', to Lenovo's heartfelt 'Hello Pakistan', these ads are advertising gold!
The fried onions are available in 400gm, 4.5 kg and 10 kg, while the pastes includes ginger, garlic and ginger & garlic.
After 68 years in the laundry and dry cleaning business, Snowhite launches Snowhite Washing Powder.
JS Bank launches Premier Raabta Current Account.
A primer for good behaviour during Ramazan.