Is using feminism to sell products the right thing to do?
Why dissing chai – practically considered the national drink – in ad campaigns is always, always a bad idea.
Sana Naeem, Head of Creative at The Brand Crew shares her favourite ads.
In conversation with Shahneela Ahmed, Marketing Manager Pakistan, Lenovo, about the ‘Different is Better’ ad campaign.
In conversation with Ayesha Farid, Strategy Director, Adcom Leo Burnett, about Gul Ahmed’s #MeinPerfectHoon campaign.
The Creative Director of Firebolt63 shares some of her favourite, and not-so-favourite, ads.