Aurora Magazine

Promoting excellence in advertising

Creative / Feature

Creative

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Your right to steal

Your right to steal

If imitation is the highest form of flattery, what about that slippery surface in the business called 'inspiration'?
Opinion

For the love of chai

For the love of chai
Why dissing chai – practically considered the national drink – in ad campaigns is always, always a bad idea.
Opinion

Show me my Heinz

Show me my Heinz
Will the forthcoming Heinz campaign, first proposed by Don Draper of Mad Men, manage to inspire awe and deliver results?