Will the forthcoming Heinz campaign, first proposed by Don Draper of Mad Men, manage to inspire awe and deliver results?
In conversation with Shahneela Ahmed, Marketing Manager Pakistan, Lenovo, about the ‘Different is Better’ ad campaign.
To engage the Millennials companies will have to fundamentally change their SOPs, writes Sarah K. Yaldram.
Shahvaar Ali Khan, Co-Founder, Farigh Four, in profile.
The Aurora team picks its favourite ads.
Advertising that taps into geeky technology like 360 VR or holograms can be incredibly impactful.