Aurora Magazine

Promoting excellence in advertising

Amber Arshad

Swinging to the tune

As PSL 2017 kicks off with an adrenaline-pumping start, we review the official songs of the five teams. Updated Feb 13, 2017 09:39am

Feeling the beat

A very Pakistani initiative that has enabled hearing impaired people to experience music. Updated Dec 26, 2016 02:03pm

A capital asset

Maheen Rahman, CEO of Alfalah GHP, in profile. Updated Oct 14, 2016 02:26pm

When content meets marketing

Brand managers need to take advantage of content marketing if they want to create lasting brand recall. Published Sep 17, 2016 10:22am

Time to CupShup

Dalda Foods launches Dalda CupShup. Published Jul 21, 2016 11:07am

Yayvo... log on and buy, an online shopping portal launched by TCS, rolls out its first ad campaign. Published Jun 13, 2016 09:09am

Bakeri’s world of biscuits

CBL repackages their Bakeri line of biscuits to harmonise the design of all five Bakeri brands. Published Apr 06, 2016 11:52am

Struggling steel

Pakistan's steel industry is beleaguered with many problems and is still in search of its real potential. Published Feb 09, 2016 10:59am