Aurora Magazine

Promoting excellence in advertising

Amber Arshad

Making Generative AI Work for You

Making Generative AI Work for You

Generative AI has phenomenal potential to augment and accelerate work and business, but it can never replace human ingenuity, argues Amber Arshad. Updated 10 Jul, 2023 04:49pm
Brands, bots and conversations

Brands, bots and conversations

Today’s brands must be their customer’s assistant, guide and friend – and conversational marketing aims to achieve just that. Updated 28 Jul, 2021 04:48pm
Bringing the internet to all

Bringing the internet to all

Telenor in collaboration with Facebook recently launched an initiative called ‘internet.org’ in Pakistan. Published 27 Jul, 2018 06:15pm
The BB boom

The BB boom

Is the hype surrounding BB creams is well-deserved? Published 10 Jan, 2018 05:30pm
Dhabas rising

Dhabas rising

What makes upscale chai dhabas so popular and will they be sustainable in the long-run? Updated 23 Mar, 2019 12:06pm
Aspiring to Amazon

Aspiring to Amazon

Zain Suharwardy, MD, Daraz pk, on the evolution of Daraz.pk and the consumer trends which dictate online retail. Published 30 Sep, 2017 03:02pm
And the Clio goes to...

And the Clio goes to...

Take this quiz to find out how well you know the Clio Awards! Updated 20 Sep, 2017 04:42pm
#BeatMe wins big at the Clios

#BeatMe wins big at the Clios

The creative heads behind the ‘#BeatMe’ campaign on how it has helped change mindsets regarding violence against women. Updated 15 Sep, 2017 05:37pm
A sound idea

A sound idea

Strepsils Stereo aims to bring the genre of A capella in Pakistan and promote quality music. Updated 01 Oct, 2018 11:44am
Maybelline makes it happen

Maybelline makes it happen

The #MakerWoman campaign celebrates Pakistani women who are edgy, stylish and daring enough to follow their dreams. Updated 22 Aug, 2017 11:19am
Building supreme cities

Building supreme cities

Diamond Foam launches the #SupremeCityInitiative with an aim to clean and beautify various cities of Pakistan. Updated 11 Aug, 2017 02:23pm