In conversation with Shahneela Ahmed, Marketing Manager Pakistan, Lenovo, about the ‘Different is Better’ ad campaign.
In conversation with Ayesha Farid, Strategy Director, Adcom Leo Burnett, about Gul Ahmed’s #MeinPerfectHoon campaign.
JazzCash Mobile Account won the ‘Best Mobile Product for Women in Emerging Markets’ Award at the Global Mobile Awards.
Aamir Khawas, Head of Marketing and Sales, Fauji Foods on the acquisition of Noon Pakistan by Fauji Foods.
The conference brought together students and design professionals to discuss the need for sustainable design.
As PSL 2017 kicks off with an adrenaline-pumping start, we review the official songs of the five teams.
Farees Shah on iflix Pakistan’s launch, its content strategy, tackling piracy and their future plans for Pakistan.
A very Pakistani initiative that has enabled hearing impaired people to experience music.
In conversation with Michael J. Readman, Chairman, Z2C Limited.
In conversation with Irfan Siddiqui, President and CEO, Meezan Bank.
Interview with Saad Siddique, CEO, Advertyze Networks.
Maheen Rahman, CEO of Alfalah GHP, in profile.
Brand managers need to take advantage of content marketing if they want to create lasting brand recall.
Dalda Foods launches Dalda CupShup.
Yayvo.com, an online shopping portal launched by TCS, rolls out its first ad campaign.
Interview with George Skaff, Regional Commercial Head, Connect Ads.
CBL repackages their Bakeri line of biscuits to harmonise the design of all five Bakeri brands.
Interview with Tony Hertz, award winning radio creative director.
Pakistan's steel industry is beleaguered with many problems and is still in search of its real potential.
In profile – The HeadQuarters, DotZero, CoPakistan and Basecamp.