Aurora Magazine

Promoting excellence in advertising

Shoaib Qureshy

Purpose is the new positioning

Purpose is the new positioning

Why sincerity is an essential ingredient as far as cause-related marketing is concerned. Updated Nov 20, 2017 10:43am
Embrace or erase

Embrace or erase

The world in 2025 according to Shoaib Qureshy, CE, Bulls Eye DDB. Updated Dec 27, 2016 01:55pm
Lipton – Just doing its job

Lipton – Just doing its job

There is no doubt that the Lipton “taste challenge” campaign has stood out and generated Top of Mind awareness. Updated Feb 10, 2016 03:22pm
Lost in a branded maze

Lost in a branded maze

Why brand managers have forgotten the art of brilliance in marketing. Published Jan 25, 2016 10:11am