Aurora Magazine

Promoting excellence in advertising

Shoaib Qureshy

Embrace or erase

Embrace or erase

The world in 2025 according to Shoaib Qureshy, CE, Bulls Eye DDB. Updated Dec 27, 2016 01:55pm
Lipton – Just doing its job

Lipton – Just doing its job

There is no doubt that the Lipton “taste challenge” campaign has stood out and generated Top of Mind awareness. Updated Feb 10, 2016 03:22pm
Lost in a branded maze

Lost in a branded maze

Why brand managers have forgotten the art of brilliance in marketing. Published Jan 25, 2016 10:11am