Aurora Magazine

Promoting excellence in advertising

Marylou Andrew

Taxing growth

An overview of Pakistan’s telecom industry and why it needs tax reforms in order to grow. Updated Apr 04, 2017 10:01am

The red effect

Exploring how Chinese goods and services are impacting the Pakistani market. Published Mar 20, 2017 03:40pm

You’ve come a long way, baby!

Plenty of women have made it big in advertising around the world, making invaluable contributions to the business. Updated Mar 16, 2017 11:48am

Disney after Beauty and the Beast

Why introducing a gay character in the film is exactly in line with Disney’s mission and values. Published Mar 13, 2017 10:25am

Media planning mavens

In conversation with four women who are at the helm of some of Pakistan's largest media planning and buying agencies. Updated Mar 10, 2017 05:22pm

Girl, Interrupted?

Can women find their place in Pakistani advertising agencies? Updated Mar 08, 2017 01:14pm

Tempered to perfection

Master chocolatier Lal Majid (of Lal's Chocolates) in profile. Updated Mar 07, 2017 10:30am

Tesco comes to Pakistan

Adnan Hamid, CEO, Limestone Private Limited, on the launch of Tesco private label in Pakistan. Published Mar 03, 2017 10:30am

Rinsing out labels

What makes Ariel’s ‘Wash the Label’ campaign stand out? Updated Jan 20, 2017 12:14pm

Still unimpressed

Why banks need to improve their customer service. Updated Jan 03, 2017 05:05pm

Goodbye creativity?

Examining the reasons behind the deteriorating quality of creative work in Pakistan. Published Jun 03, 2016 09:35am

The man from Henkel

Adil Sheikh, Regional Marking Manager, Henkel, in profile. Updated Apr 14, 2016 04:14pm

Dubai & Beyond

Exploring the impact of dramatically lowered ad spend in MENA on the marketing and advertising business in the region. Updated Apr 12, 2016 03:40pm