Aurora Magazine

Promoting excellence in advertising

Tyrone Tellis

Learning To Collaborate

Learning To Collaborate

To succeed, clients and agencies need to adopt new rules of engagement, argues Tyrone Tellis. Published 28 Feb, 2024 03:30pm
Finding Freedom in Failure

Finding Freedom in Failure

Tyrone Tellis calls for a new chapter in Pakistani advertising that values consistency, challenges the status quo and tolerates failure. Published 16 Jan, 2024 04:51pm
We Are Not Beautiful

We Are Not Beautiful

As Pakistanis, we need to come to terms with our innate prejudices about beauty, writes Tyrone Tellis. Updated 19 Oct, 2023 05:38pm
Cry Freedom?

Cry Freedom?

Every August 14, patriotism is the norm but perhaps a dose of reality is what is really needed. Updated 14 Aug, 2023 05:07pm
AI and the Nightingale

AI and the Nightingale

Is AI advertising’s shiny new toy? Tyrone Tellis poses the question. Published 18 Jul, 2023 11:46am
Repositioning Culture for Brand Success

Repositioning Culture for Brand Success

In our mad scramble to gain distinctiveness, why not embrace Pakistan's cultural narratives to ensure that your brand stands out? Published 09 Jun, 2023 03:36pm
We Are All Winners

We Are All Winners

Are the Effies bringing value to Pakistan’s advertising and marketing industries? Updated 08 Jun, 2023 10:19am
The Viral Fairy Tale

The Viral Fairy Tale

Is virality really something we should be running after? Published 24 May, 2023 04:05pm
Not Quite Quitting

Not Quite Quitting

Tyrone Tellis analyses the emerging trend of ‘quiet quitting’. Published 07 Jan, 2023 11:33am
Perfectly Imperfect

Perfectly Imperfect

Brands in Pakistan need to wisen up to the fact that perfection has lost its allure. Published 18 Oct, 2022 11:40am