Tyrone Tellis is baffled by the multiple themes online for International Women's Day.
Published 08 Mar, 2024 05:21pm
To succeed, clients and agencies need to adopt new rules of engagement, argues Tyrone Tellis.
Published 28 Feb, 2024 03:30pm
Tyrone Tellis calls for a new chapter in Pakistani advertising that values consistency, challenges the status quo and tolerates failure.
Published 16 Jan, 2024 04:51pm
As Pakistanis, we need to come to terms with our innate prejudices about beauty, writes Tyrone Tellis.
Updated 19 Oct, 2023 05:38pm
A run-down of the MADsemble conference.
Updated 09 Oct, 2023 05:12pm
What can brands learn from Taylor Swift's Eras tour?
Updated 07 Sep, 2023 01:38pm
Every August 14, patriotism is the norm but perhaps a dose of reality is what is really needed.
Updated 14 Aug, 2023 05:07pm
Is AI advertising’s shiny new toy? Tyrone Tellis poses the question.
Published 18 Jul, 2023 11:46am
Why brands should adopt Wu Wei.
Published 27 Jun, 2023 02:00pm
Saying goodbye to George Fulton
Published 26 Jun, 2023 03:21pm
In our mad scramble to gain distinctiveness, why not embrace Pakistan's cultural narratives to ensure that your brand stands out?
Published 09 Jun, 2023 03:36pm
Are the Effies bringing value to Pakistan’s advertising and marketing industries?
Updated 08 Jun, 2023 10:19am
Is virality really something we should be running after?
Published 24 May, 2023 04:05pm
Tyrone Tellis on how smart advertising has helped brands change habits and perceptions.
Published 24 May, 2023 11:55am
What can the song The Bare Necessities teach us about our professional lives?
Updated 11 Apr, 2023 04:09pm
Why do brands miss out on sponsoring sportswomen?
Published 20 Mar, 2023 02:45pm
Top 5ives of 2022.
Updated 05 Oct, 2023 01:04pm
Tyrone Tellis analyses the emerging trend of ‘quiet quitting’.
Published 07 Jan, 2023 11:33am
Brands in Pakistan need to wisen up to the fact that perfection has lost its allure.
Published 18 Oct, 2022 11:40am
Companies often find themselves mired by their obsession with productivity
at the cost of sustainable achievement.
Published 10 Jun, 2022 10:42am